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Online Marketing Bull's Eye

Following a five way competitive tender, Pure Energy has been chosen to create an e-commerce website and online marketing strategy for the UK’s leading darts mail order supplier Red Dragon Darts. Pure Energy beat off very stiff competition ranging from London to Cardiff in order to secure the contract. Established in 1973 Red Dragon Darts UK, based in South Wales, is a key brand of the oldest Dartboard company in the World Nodor International.

Nodor’s marketing manager Simon Hall commented: “Quite simply, Pure Energy’s tender was the best. They have respect and appreciation for our brand and possess a thorough understanding of our vision for the new Red Dragon site. The company clearly has extensive experience in the ecommerce field. We like their hands on approach, down to earth attitude and the fact that they focus on commercial results.”

Pure Energy MD, Jason Fitzpatrick said: “It is a tribute to the progress of this company that we can now compete and win contracts of this status. The Red Dragon project presents us with a fantastic platform to further demonstrate our skills and commitment. Red Dragon have asked us for a solution that will push the boundaries in terms of functionality. We’re confident we can deliver.”

The Red Dragon package will incorporate a number of features including online marketing management, communications strategy, advanced search engine optimisation and the facility to send out branded e-newsletters. The e-commerce website will be built using Pure Energy’s own SiteWise software which provides a powerful, yet simple to use, content management system allowing staff to update a site in seconds. 

The new e-commerce site is expected to go live in May 2007.

Story By: Elaine Collins

Date : 20-04-2007

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